Building a Facebook following is challenging for most business owners and many rarely reach the thousand or so page followers needed to build organic momentum. Exploiting your customer touch-points begging them to follow your page at every opportunity is often the only strategy business owners use and whilst this has its value, it only reaches those who are buying your goods and services.
It is important to look beyond the people presently in your reach and build an audience of prospects or people who know people in your target market and may potentially recommend you.
Here is just one strategy within Facebook that enables you to broaden your following.
From time to time a Facebook user who is not a follower of your page may like or react to your post. Often this occurs because a follower has shared your post enabling it to be displayed in the news feeds of their friends.
This presents an opportunity for you to grow your page audience by inviting them to follow your page.
You can monitor the reactions to your post from your business page by clicking on the reactions icon. This will open a popup showing those who have liked or reacted to the post and those that have liked your page. From here you can invite non-followers by clicking on the invite button.
This is an under-utilised strategy that you can implement immediately with absolutely no cost to grow your Facebook page following.
P.S. It can also be useful to acknowledge those who engage with your posts by thanking them or replying to their comments.
Ant Ulijn is a social media specialist at emanation and can help you be relevant to your audience.