enhance your linkedin performance in 4 easy steps

If you're using LinkedIn for your business, having a fully optimised Company Page is vital, but how do you do this?

According to LinkedIn, completed Company Pages get 30% more weekly views. Here's what you'll need to do to have a completed and optimised page:

1. Add your logo and a cover image to your page. The ideal dimensions for your cover image are 1128 x 191 pixels and your logo is 300 x 300 pixels.
2. Make sure your Overview clearly defines your business and contains relevant terms, phrases, and keywords your target market would search for.
3. Provide as much company information as possible including your website, location, industry, and company size.
4. Choose a call-to-action button that aligns with your goals e.g. if you want to drive traffic to your website, choose "View Website".

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​Achieving success on LinkedIn as a business also requires you to show up and be part of the conversations people are having. That means commenting on relevant articles and posts, sharing content that your target market is interested in and leveraging things like hashtags and mentions.

You'll also want to familiarise yourself with the LinkedIn mobile app. Even though it has some restrictions, you can still manage the majority of your LinkedIn activity from the app and it will allow you to respond quickly to comments or messages.