Email has become one of the main forms of communication for many businesses and business owners. But the problem is that not everyone knows the rules when it comes to email etiquette.
Rule 1. Address your email to the right person. Use the “To” field for the person you want to take action or reply and the “CC” field for the people you want to keep in the loop but don’t need or want them to reply
Rule 2. Do not hit “reply all” unless it is necessary for everyone to be involved in the conversation. Especially if you can see a LONG list of Cc's!
Rule 3. Remember the recipient can-not decode your tone, body language and other cues so be clear in your message and professional by using salutations, and signatures.
Rule 4. Don’t be lazy and forward or reply to an old or unrelated email - Start a new email for a new topic.
Rule 5. Remind a new contact where you met them, and seek permission to:
* Continue the conversation
* Take the conversation offline
* Add them to your marketing list
Rule 6. Set your expectation of an action or a reply.
For example “ Hi Gary, I would like to introduce you to Colin who is looking for some assistance prepare his home for sale. Please give Colin and call and let me know if you are unable to reach him by Friday next week.
Don't forget email is also still one the most cost effective marketing tools at your disposal. If you use it correctly and approach it with a solid strategy, Email Marketing can net you real results!