SOCIAL MEDIA MANAGEMENT FOR BUSINESS

Facebook and other forms of social media allow people to link, interact, share and exchange information. It has become something we can't seem to do without. For business it allows you to converse with customers and prospects, share content, build trust and ultimately reach more people.

Many business owners miss out on the benefit of social media for their business by mistakenly managing their business pages like personal profiles or traditional advertising methods, leaving them to become frustrated and disillusioned with social media as a source of lead generation.
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Social media works when people read customer reviews, see videos of real people and feel like something of value has been added to their day and it earns your business trust when customers and fans talk about you and promote your products and services. Additionally, social media platforms enable businesses advertise to their ideal target customer with various calls to action and tools to measure ad performance.​

​​If you lack the skills or time to manage your business's social media, or you are not getting the results you hoped for, then contact emanation for your FREE social media review.

SOCIAL MEDIA IS WHERE YOUR FUTURE CUSTOMERS ARE

If your business is not using social media, then you are missing the opportunity to build trust and rapport with your future customers and you risk loosing them to your competitors who are. As shown below the scale of social media is phenomenal, and yet you can engage a small segment.

Facebook in Australia

• 18 million active users
• 16 million of them are accessing social media from a mobile device 
• 74% of users access Facebook daily
• The average user spends 1.5 hours on social media each day
• Facebook Messenger is Australia’s most popular messaging app

Source: Hootesuite Research 2019​

LinkedIn in Australia

• 11 million users
• Approximately half access LinkedIn on a weekly basis
• Millennials make up 38% of all Linkedin users 
• 91% of users list LinkedIn as the top place for quality content
• LinkedIn contributes 50% of social traffic to B2B websites & blogs

Source: Foundation Inc 2019​

YouTube in Australia

• 4th most visited website in Australia
• 12 million users
• 51% of audience is aged 18 - 34 and 25% 45 and older
• Youtube is the third most downloaded type of content
• Australians spend 7 plus hours each month watching online video 

Source: Kamber 2018

SOCIAL MEDIA SUCCESS FOR BUSINESS USES STRATEGY

Social media gives you the opportunity to be your own news outlet and guide the conversation. A common mistake is to use social media primarily as a sales platform. People use social media to be educated, they use other channels to buy.

The sales value from social media is when users share or seek recommendations from their friends and connections and when you are positioned as a trusted professional in what you do or offer.
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​An effective social media strategy considers platform, content and engagement to assist users know, like and trust your business and ultimately take action.

emanation are social media specialists and can assist you with social media strategy and done-for-you social media management. To explore the possibilities contact emanation.