Social Media Master Ant Ulijn shares the Top 3 Tips of DIY Social Media for Small Business
Social media has been, without a doubt, one of the biggest game changers in business. From it’s infancy in the business world to it’s now almost all seeing and all knowing presence, social media has given the smaller players access to the world and a stage to compete with some of biggest names out there and win!
So what if you’re flying solo? Doing your social media yourself? Well the reality is not everyone can afford to have an expert come in and take the hassle of social media off their hands. In time this will change and you will DEFINITELY discover that you can relinquish control to someone with the right skills without selling one of your organs or using up all your profit. But for now, let’s look at the most important things you need to know about managing your social media for yourself.
1 - Strategy
If you’re going to use social media, you need to have a clear strategy. This will not only help you find content, partner with the right people and get better results from your efforts, but it will also save you time and money. Think about it. If you already know what your goal is and you know what you want communicate, doesn’t it become that much easier to communicate this through your social media?
A good social media strategy will include a detailed depiction of your target audience, a clear understanding of the message you want communicate consistently throughout your content and a close alignment with all other offline marketing strategies you are implementing.
2 - Original Content
It’s all well and good to source third party content for some of you posts on social media however you want people to see you as an expert in your field so you need to have some of your own stuff out there. This could be a weekly blog/vlog post on your website that you can share, hints/tips if it’s appropriate for what you do or sharing any reports or case studies you may have. Basically if you’ve written it, you should share it.
Keep in mind there are plenty of ways to get original content that don’t require you to be a literary genius. You can engage writers on an article by article basis (it’s a lot cheaper than you think), you can do interviews with your clients or suppliers or you can source white label content that you’re able to use as if it were your own.
3 - Variety
Don’t make all your posts the same. It sounds like common sense but you’d be surprised at the number of Facebook pages I have followed that basically just post links (both third party and their own) and that’s it. You can share a link in more than one way, so even if everything you’re sharing is a link you need find ways of making the content present in different formats.
If there is one thing that will send your stats through the roof, it’s video content. People engage and share more with video content than with any other type of content on social media. If you’re skilled enough, you may even want to try your hand at making your own video content but make sure you have the tools to do it properly.
If you have any questions about your Facebook Business Page, or if you just want to talk about how to make Facebook a part of your long term business plan, contact Ant Ulijn on 1300 535 022 or email [email protected].