Do you leverage your relationships on social media?
Inevitably, you will interact with a wide range of people through your business and they have needs outside of just what you offer. Through casual conversation, you may uncover a need they have that, whilst you can’t service, you know of other business owners could. Why not promote these complimentary services as part of your social media strategies.
You can partner with complementary businesses through formal or informal arrangements to refer business to each other via social media platforms. This has two major benefits. The first is that you don’t have to generate the content, it’s usually already there. The second is you can get exposure to a wider audience of people who are actually likely to need your services.
Here are 5 tips for sourcing referral partners on social media:
Forging these relationships can results in more leads that are easier to convert because they have been referred to you by someone they already trust. The work you have to put in to convert a referred lead should be at least half that of a cold lead if not less. Doesn’t that sound a lot more exciting than cold calling twenty people to maybe get one or two sales if you’re lucky?
If you’re going to enter into any arrangements that involve compensation for referrals, whether it’s money or in kind, make sure you detail the terms and conditions of this and that they are of equal benefit to both parties. Make it an easy process too because the easier it is, the more likely you are to do it yourself and the more likely others are as well.
This article was prepared by Ant Ulijn, Social Media Master and Values Alignment Expert from emanation. If you found this information useful, please comment below and make sure you like us on Facebook for more great content like this.