NETWORKING is the single most powerful marketing tactic to accelerate and sustain success for any individual or organization! – Adam Small, Strategic Business Network LLC
Networking is about making connections and building enduring, mutually beneficial relationships. The reality is that it's not about who YOU know but WHO knows you.
If you were to ask any of the countries top business owners/entrepreneurs how they got to where they are now, I can guarantee you one of things they say will be networking. It's such a vital part of business these days because we are more connected than we have ever been in world history.
The constant bombardment of advertisements, emails, status updates, special offers, and sales pitches often means our brains are at saturation point when it comes to "receiving messages" . Relationships built outside of the sales discussion or negotiation table enable you to rise above all that noise and remain top of mind with the people you want to work with.
Personal relationships are the catalyst for success and we all know people do business with those they like and trust. These relationships are also often very symbiotic and benefit both parties. In fact the most successful business relationships you will ever form will be with those who can benefit as much from you as you do from them.
To succeed in business you must continually connect with new people, cultivate emerging relationships, nurture your existing relationships and leverage your network.
This article was prepared by Ant Ulijn, Social Media Extraordinaire and Values Alignment Expert from emanation. If you found this information useful, please comment below and make sure you like us on Facebook for more great content like this.