All leads are not created equal and any sales team will tell you they would rather have 100 quality leads than 1000 unqualified ones. So how do you generate leads in digital world where you are given so little room for error because you're vying for the attention of you prospects along with hundreds or thousands of other businesses? Well here are three tips that will make a world of difference to your online engagement and bring you the people you want.
1. Build Your Online and Social Media Presence
By now we have all been told many times about the importance of social media and website engagement. If you’re not focussing a decent amount of your time or manpower to this, you could be missing out on immeasurable leads daily. One of the most common mistakes people make when developing their online presence, especially in social media, is they approach it the same way they do their personal use of them. Before you start running out to share the latest cat meme or political satire you need to ask one question. What does this say about my business?
Not every post needs to be a sales or marketing focussed one but you do need to make sure that you are posting things that are relevant to both your target market and your existing clients. No one wants to be bombarded with sales focussed posts but if you’re smart you can make just about any post an indirect sales post simply by choosing your message and your content carefully.The best way to manage your posts and online marketing moves is to sit down and plan them out. Don’t just randomly post five quotes in one day and then expect everyone to read the amazing article you wrote at 6pm because the won’t. People can become very critical when they get in front of a computer screen and if your online activity is annoying or irrelevant to them they will unfollow, unsubscribe or even unfriend you.
2. Increase Opt In Forms on Website
One of the most powerful tools for building your database with quality leads is the “Opt In” form. So many businesses underestimate the value of this little box but the truth is you need more than one in order to capture the maximum number of leads from your site visits. These don’t have to relegated to the bottom left hand corner of your home page or contact us page. They can be attached to blog posts, midway through landing pages or product/service pages and even at the top of your homepage but it’s really about how you are incentivising them to give you their details. You need to be giving them something of value in order for them to be willing to give up even just their email address so make sure what you’re offering is attractive. Don’t be afraid to give away things because, at the end of the day, their value to you can be worth ten times the value of your e-book or report.
3. Colour Psychology
Colour is something every creature with eyes responds to in some way. As humans, our responses to colour are often complex and linked to psychology, past experiences, emotional states and much more. Using colour psychology when designing your website or social media content is very important because it is these subconscious cues that will trigger responses from your prospects and clients. Colours can engage people, motivate them, distract them and create emotional responses that will influence their decision making. Don’t just rely on how you feel about colours because as we’ve said, this will be tinged with your life experiences and emotional state. I personally feel that the easiest way to get a good understanding of colour psychology is through pictures so check our this link to a simple (albeit very large) infographic from webpagefx.com that I feel really encapsualtes the various colours and their response information. Psychology of Colour
This article was prepared by Ant Ulijn, Social Media Extraordinaire and Values Alignment Expert from emanation. If you found this information useful, please comment below and make sure you like us on Facebook for more great content like this.