Ant Ulijn shares 7 Tips On How NOT To Post On Facebook and why they are important to the success of any business using Facebook.
Everyone loves to vent and with Facebook, we can now vent to the entire world if we really want to. This could be anything from complaining about the neighbours to a full blown political rant. Freedom of speech is such an incredible thing that we are lucky to enjoy here in Australia, however that freedom can land you in hot water professionally. There are 7 Tips On How Not To Post On Facebook that I will share with you now. Make sure you read to the end because the final key is one of the most, if not the most, important of all.
P.S. Make sure you read to the end because the final key is one of the most important of all.
1. Watch the language
You might think a meme is hilarious or that someone’s comic rant on Facebook just needs to be shared but take a moment to think about it before you do. Language is a powerful tool and as such can evoke powerful reactions. This means the wrong language can result in some very emotive responses. The safest way to think about this is “Would I say this in front of my grandmother?” and if the answer is no, don’t post it.
2. Sex, Politics and Religion
Three topics you generally want to avoid in what they call “mixed company” also apply to Facebook. Just like language, you have almost zero chance of not offending someone and if you offend enough people or at least enough of the wrong people, this could spell disaster for your online presence and your business. The safest way to think about this is “If I was hosting a dinner party, would I want to start a conversation about this?” and is the answer is no, don’t post it.
3. Breathalise Your Posts
It’s a shame that phones don’t come with a breathaliser on them. You’d have to think there is a massive market for this because the amount of people (celebrities included) who post things when they have been drinking and then regret it is staggering. If you know you’re in for a wild night out, you want to make sure you either leave your phone at home or turn off the data on it. You may also want to ask your friends not to post or tag you in anything that you wouldn’t want a client or potential client to see. The safest way to think of this is “If I was going to a job interview tomorrow, would I want my possible boss to see this.” and if the answer is no, don’t post it.
4. Sell To Prospects Not Your Friends
There is nothing wrong with sharing with your Facebook friends what you are doing professionally, however there is a limit to how much they want to see. You have a business page for a reason and that is where you should be promoting your business. Your personal page can be a rich source of leads sometimes but if you constantly post promotional material, people will unfollow or possibly even unfriend you simply because they aren’t interested in your business or what you’re promoting. Now if you’re sharing quality content on your business page and you share that from your personal profile, that’s different. This is especially true if you know what you’re sharing with your followers is something your friends would benefit from too. The safest way to think of this is “Is this relevant to my immediate circle of friends?” and if the answer is no, don’t post it.
5. Why Are You Promoting Your Competition?
Quite often I will watch people’s activities on Facebook and just shake my head. In a time when we have access to Fiverr and other outsourcing services, I can’t for the life of me understand why more people wouldn’t want branded content to post. Instead they share beautiful looking, inspirational quotes with someone else’s website, logo or business name plastered all over it. Even worse is when the businesses they are unknowingly promoting are their competition! If you don’t feel confident making your own branded content, find someone who can do it for you because this is not something you want to, pardon my French, half ass. It’s got your brand on it and it should present your brand in the best possible light. The safest way to think of this is “Does this drive people to my website/Facebook page/profile?” and if the answer is no then, you guessed it, don’t post it.
6. Posting For Posting’s Sake
Have you ever liked a page or followed someone’s public profile, only to discover they seem to sharing the most random and irrelevant content or they post with varied frequency? You have no doubt unfollowed or unliked a number of pages because they seemed to only post when they had something to sell or an event on and then they would post 2865 times in one day. Now that might be a bit of an exaggeration but guess what, that is how people feel if you’re doing it. You need to have a strategy and you need to offer value. You haven’t earned the right to sell or market your business to people until such time as you have offered them enough value. The safest way to think of this is “Do I have a strategy and am I offering something to people other than what I sell/do?” and if the answer no, don’t post it.
7. FACT CHECK!
If there is only one thing you take away from reading this, it’s this one. If you are sharing third party content, regardless of how reliable you think the source is, you MUST fact check it. The media is full of stories and articles of famous people who have made public statements based on what they have been told and then every man and his dog has ripped into them. There are also more than enough examples of Facebook and blog posts that people share where they get worked up or emotional about something, only to find out it’s outdated, inaccurate or just flat out not true. You can save yourself a lot of embarrassment by just taking a few minutes on Google to make sure that what you’re sharing has some credibility. The safest way to think of this is “Can I say with certainty that I know this information is true and accurate?” and if the answer is no, say it with me… DON’T POST IT!
Once you say or do something on social media, it’s there, forever, for all to see. You might think that your posts are safe because you only share them with friends but the scary thing is that it only takes one person to share something outside of your personal profile or one friend to tag you in something and you can spend a lot of time and money trying to repair the damage. The 7 Tips On How NOT To Post On Facebook will help you navigate the often foreign and sometimes scary world of social media.
Having a social media strategy is crucial to any business today, regardless of size. It’s better that you have someone else take care of it unless you are committed to it and willing to put in the time and effort to make sure you’re doing the best by your business and your brand. Make sure you do your research and find someone or a company who has experience in managing social media for businesses and who doesn’t just give you a cookie cutter package that can’t be adapted to suit your business.
If you do need help with your social media strategy or anything to do with your online presence, I would love to speak with you. Small businesses owners, now more than ever, have access to some of the most powerful and cost effective marketing tools that can help them play with the big boys for a fraction of the cost. You can reach me by email [email protected] or by phone on 1300 535 022. Can't wait to hear from you!
This article was prepared by Ant Ulijn, Social Media Extraordinaire and Values Alignment Expert from emanation. If you found this information useful, please comment below, subscribe above and like us on Facebook for more great content like this.