We all know the importance of Social Media in today’s market. If you’re not online with Facebook, Twitter, Instagram and such, you’re being left behind by your competition.
Social Media is the now one of the most utilised tools of businesses, big and small, because of it’s low costs and ease of access for their target market. If you do the sums, Social Media as a whole has the largest reach per marketing dollar than any other media because it’s so much a part of our lives now.
Go back ten years and the idea of marketing mediums that were almost free and had the potential to reach millions of prospective customers/clients was a pipe dream. Now it’s integrated into the marketing plans of every well run and profitable business in Australia and the world. Managing your Social Media effectively is the real challenge. You can post funny images and news stories, which is great if you’re not really using Social Media as a marketing tool but more to appeal to your clients on a social level, however if that’s all you’re doing then you’re leaving hundreds, or potentially thousands of dollars on the table.
Engaging your clients and prospects in meaningful ways through Social Media is the key. Don’t push the sale, but focus on them and what you can do to add value for them. What problems can you solve, what pain can you relieve and what are you doing that’s different to your competitors. You can also share about your charity work and causes , not to mention your team training and engaging activities such as surveys or competitions.
When you look at your business plan, ask yourself how much emphasis and focus have you put on Social Media as a part of your long term marketing strategy? Could it be more and can you find a way to allocate your marketing dollars to guaranteed exposure and higher ROI’s than most marketing/advertising streams? leveragenewagemedia.com produced the diagram below which really illustrates the reach of the major Social Media platforms. What it basically adds up to is, time and money spent on these platforms is obviously going to give you extensive and targeted exposure to your prospects.
What ever you do don't make the mistake of thinking your clients and prospects are “too old” for Social Media. Many older people are logging on to Social Media platforms as a way of staying in touch with family and what’s going on in the world. You’d be surprised how many of your elderly relatives have a Facebook account, and it might change the way you use Social Media personally if you knew, but this also means they are exposing themselves to Social Media Marketing on a daily and sometimes hourly basis.
Similarly the newer generations practically live on their Social Media platforms, often living out their days Tweeting and Instagraming everything they do. YouTube has become a way for young artists and performers to get discovered but also offers an arena where they can be paid for doing things they love. One of the highest paid YouTube youngsters isn’t even in the double digits yet but her little brother and her are raking in millions doing toy reviews.
Social Media is not just a business to consumer thing either, business to business networks are using platforms such as LinkedIn to build relationships with prospects. So I guess what you need to do now is make a decision. Do you steer your business towards more online and Social Media marketing and cash in on this affordable and effective medium, or do you stick to “The Plan” which you mapped out five years ago and risk leaving thousands of dollars on the table.
I think you know the answer and emanation can help you create the right social media strategy to drive qualified and profitable traffic to your business. Click here to find out how we can take the stress out of social media and help you get on with what you're good at!
This article was prepared by Ant Ulijn, Social Media Extraordinaire and Values Alignment Expert from emanation. If you found this information useful, please comment below and make sure you like us on Facebook for more great content like this.