Why your personal trainer doesn't do your push-ups and why your coach won't either.
I hear this all the time. "I had a business coach once and it didn't make a difference." The very next question out of my lips is. "What did you work on with them?". Responses vary but it is usually something along the lines of "My business." or "Getting more money.". So hears my question. Is getting a business coach enough to get you results? I think you all know the answer.
The main reason most people get a business coach is because they want to improve their business right? And the reason they want to improve their business is so they can get more time, money or a better lifestyle. The problem is, many business owners get a coach and think that's most of the job done. The reality is that having a business coach is about having someone to be accountable to, not having someone to do the work for you.
A business coach is basically your insurance against your own bad habits. They have skills you don't or maybe they just have a unique approach to business that you resonate with. Regardless, you're essentially engaging someone to make sure you stay on task, on track and actually do the work necessary to get your desired results. You've hired a personal trainer for your business. So, hears where things tend to south.
When you hire a personal trainer, do they do the push-ups for you? No. And why don't they? Because if they do them, their muscles get a workout and yours don't, defeating the purpose of them being there. A business coach is the same. There is no point getting a business coach and then expecting them to do the work you don't want to because whilst they will undoubtedly get you some results, what you don't get is any skills or learnings.
Chances are if you've made it this far, you're keen to know why you should put in more work than the person you hired to help you. It's simple really. It's your business. Your coach is not the one who put their blood, sweat and tears into building what you have. You owe it to yourself to work even harder once you have a coach because you now have someone in your corner. You have your personal trainer for your business and they want to see you succeed because that success is in some ways a measure of their own.
There are plenty of "business coaches" out there who did a 5 day course on "How To Be A Business Coach" and then coach from a playbook. Avoid these people like they plague. Your coach should be someone who has actually been in the trenches and experienced business success (and failure) first hand. Books only take you so far and they can't begin to cove the array of things that can happen in the journey of a business owner. Runs on the board mean a lot more than a certificate on a wall.
At Emanation we want to see you succeed almost as much as you do. We work with clients to guide and advise them, but also to educate them and give them access to the tools they need to take their businesses to the next level. If you're looking for business coaches who care about your business, you need to call us on 1300 535 022 and